Music Video Streaming Service Brings the Hottest Music Videos to PS3™

Leipzig Games Convention, 20th August 2008:– Sony Computer Entertainment
Europe (SCEE) announced today that VidZone™, the online destination for music
videos, will deliver their free streaming music video service to PLAYSTATION®3
(PS3™). The trial service is scheduled for launch in early 2009 for Europe, Australia
and New Zealand, and is sure to be a hit with music lovers everywhere. VidZone’s
service allows PS3 owners to watch the best new music videos for free on their PS3
or streamed to their PSP™ (PlayStation®Portable) via Remote Play.

VidZone is one of Europe’s leading online music video services, streaming a full
playlist of videos from hip-hop to punk and heavy metal to classics. Music lovers can
build their own playlists and personalise their VidZone experience to be whatever
they choose. All these features and more will be included in the PS3 service,
including the option to download songs, music videos and ringtones to a mobile
phone for a small charge.

SCEE will be launching a comprehensive film, TV and music download service at a
later date.

ENDS

About Sony Computer Entertainment Europe Ltd

Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the
distribution, marketing and sales of PLAYSTATION®3, PlayStation®2, PSP™
(PlayStation®Portable) and PLAYSTATION®Network software and hardware in 99 territories
across Europe, the Middle East, Africa and Oceania. SCEE also develops, publishes, markets
and distributes entertainment software for these formats, and manages the third party
licensing programs for the formats in these territories. Since the launch of PLAYSTATION 3 in
November 2006, over 14.4 million units have been sold globally and continue to be sold at a
record level. Maintaining its position as one of the most successful consumer electronic
products in history, PlayStation 2 has sold over 131.3 million systems worldwide. Since its
launch at the end of 2004, over 41.3 million PSPs have been sold globally, highlighting the
importance of the portable entertainment market. With the huge increase in interest and
accessibility of network applications and network gaming, over 10 million accounts have been
registered to the PLAYSTATION Network, the free-to-access interactive environment, and
about 200 million items have been downloaded.

More information about PlayStation products can be found at www.playstation.com or visit the
Virtual Press Office at www.scee.presscentre.com.

PlayStation, PLAYSTATION, and the PlayStation logo are registered trademarks of Sony
Computer Entertainment Inc. PSP and PS3 are trademarks of Sony Computer Entertainment
Inc. All other trademarks are property of their respective owners.

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Readers are advised that the press releases and other information posted on this site are current only on their original publication date. Please note that such press releases and other information may now be outdated or rendered inaccurate due to passage of time or subsequent material changes in facts and circumstance.