Sony Computer Entertainment Japan (SCEJ)

PSP® (PLAYSTATION®PORTABLE) IN NEW BLOSSOM PINK COLORNew Blossom Pink PSP (PSP-3000) to Hit Japanese Market This March
At 16,800 yen as a Limited Offer

Tokyo, January 6, 2010 – Sony Computer Entertainment Japan (SCEJ), a division of Sony Computer Entertainment Inc. responsible for business operation in Japan, today announced that PSP® (PlayStation®Portable) (PSP-3000) handheld entertainment system will come in a new Blossom Pink color, to become available on March 4, 2010, as a limited offer at a recommended retail price of 16,800 yen (including tax).

With the introduction of the new elegant Blossom Pink color that conjures the image of the blooming flowers, users will be able to select from a wider selection to match their life-style, fashion or preferences to enjoy entertainment on the go.

SCEJ continues to expand its offerings in the market and creates a new world of computer entertainment for the PSP system with these new offering and the line-up of upcoming software titles.

Product Outline

Product name PSP® (PlayStation®Portable)
Product color
Product code
Blossom Pink
Release date March 4, 2010
Recommended retail price 16,800 yen (including tax)
Included ・ PSP® (PSP-3000) x 1
・ AC adaptor x 1
・ Battery pack (1200mAh) x 1

About Sony Computer Entertainment Inc.

Recognized as the global leader and company responsible for the progression of consumer-based computer entertainment, Sony Computer Entertainment Inc. (SCEI) manufactures, distributes and markets the PlayStation® game console, the PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable) handheld entertainment system and the PlayStation®3 (PS3®) system. PlayStation has revolutionized home entertainment by introducing advanced 3D graphic processing, and PlayStation 2 further enhances the PlayStation legacy as the core of home networked entertainment. PSP is a handheld entertainment system that allows users to enjoy 3D games, with high-quality full-motion video, and high-fidelity stereo audio. PS3 is an advanced computer system, incorporating the state-of-the-art Cell processor with super computer like power. SCEI, along with its subsidiary divisions Sony Computer Entertainment America Inc., Sony Computer Entertainment Europe Ltd., and Sony Computer Entertainment Korea Inc. develops, publishes, markets and distributes software, and manages the third party licensing programs for these platforms in the respective markets worldwide. Headquartered in Tokyo, Japan, SCEI is an independent business unit of the Sony Group.


PlayStation and PSP are registered trademarks of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.

Readers are advised that the press releases and other information posted on this site are current only on their original publication date. Please note that such press releases and other information may now be outdated or rendered inaccurate due to passage of time or subsequent material changes in facts and circumstance.