Sony Interactive Entertainment Hong Kong Limited staff participated in “Hong Kong & Kowloon Walk for Millions,” an annual fund-raising event organized by a community-based NGO. Throughout the event, SIE staff raised donation for "Family and Child Welfare Services," an NPO that focuses on social services through a family perspective.
SIE staff collected new or almost-new clothes from their colleagues, and donated them to 'Green Ladies,' a boutique run by the St. James Settlement (NGO). All donation proceeds are used to support activities organized by the St. James Settlement.
SIE sponsored “Global Game Jam,” the worldwide event that game developers around the world develop games simultaneously. In the game creation award given out as part of CSR activities, SIE presented PlayStation®3 as a prize for the winner of the ‘Social Impact Award.’
From 2007 to 2013, during the Asia Game Show period in December, Sony Interactive Entertainment Hong Kong Limited offered job opportunities for the residents of Tin Shui Wai where low-income earners live in order to revitalize this district. This social activity by SIE received considerable media attentions and made the front page of local newspaper.
SIE conducted a charity program with ‘Heifer International Hong Kong (Heifer)’ from 2009 to 2013. They sold charitable books at the event and donated the sales to Heifer which aims to work with communities to end hunger and poverty and care for the earth.
In 2012, SIE staff also participated in a charity event in Sichuan, China, and donated PlayStation’s stationeries as well as the charitable books to the children in disadvantaged families. The objective of the event was to ensure villages and households are back in normal conditions after severe earthquake happened in Sichuan in 2008. The SIE contribution was published in a local newspaper.
SIE staff made donations such as rice and canned foods to the People's Food Bank (NGO), which were then distributed to poor elderlies and the homeless.
SIE invited elderlies and families of sick children that charity groups ‘Against Elderly Abuse’ and ‘Make a Wish’ are supporting to the Asia Game Show, where the participants enjoyed entertainment shows and PlayStation®Move games.
SIE staff participated in a “Chinese Lunch in Silence” event hosted by NGO “DiD.” Participants have to wear headphones and no conversations allowed during a 2-hour lunch. In between, teambuilding workshops and sign language lessons were held. We aimed to enhance communication skills and relationship-building among staff, and to show empathy and understanding to disable (hearing disabilities) society in Hong Kong. This contribution was also featured in a local newspaper.
In order to collect old game console for recycling, SIE have partnered with more than 10 shopping malls in Hong Kong to launch Game Console Recycling Program. Total of 300-400 consoles were gathered during a year, and they were all sent to an NGO organization with recycling department for further actions.
SIE held “Move @ School Program” for disabled students at Lutheran School For The Deaf in Hong Kong in order to provide them opportunity to do light exercises with PlayStation®Move.
The day after the earthquake happened in Sichuan, SIE hosted a charity event to support the victims of this disaster. The full proceeds from PSP® (PlayStation®Portable) system and PlayStation® merchandise were donated to the relief organizations.
SIE called for all the game related companies in Hong Kong and set up a support organization called ‘Game United’. At the two-day charity event jointly held by 54 companies, more than 10,000 people visited and the proceeds and donation were donated to UNICEF (United Nations Children's Fund) and World Vision (worldwide non-profit organization).
SIE joined in Christmas Campaign initiated by Hong Kong Blood Cancer Foundation and donated a Christmas tree.
SIE took part in the Halloween charity event hosted by United Nations Children's Fund (UNICEF). They donated PlayStation® merchandise items and game titles to the participants, and were honored for their achievements.
SIE provided a support for Make-A-Wish Foundation. Support persons who made their donations to Make-A-Wish Foundation at the event received either T-shirts or caps from SIE.